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20 Best Digital Products to Sell in 2024

Tips / 12.09.2024

Selling digital products in 2024 can be much more profitable than most people imagine.

Rather than investing in a physical product that often goes hand in hand with production, storage, and shipping costs, you can simply start selling digital products that are in high demand to reach potential customers and bring in recurring revenue.

In the next sections, we explore the most profitable digital products and services online. We share tips and tricks on how to sell digital products, where to sell digital products, and more.

Here’s everything you need to know.

TABLE OF CONTENTS

What are digital products?

Before we dive into the best digital products to sell in 2024, it’s key to lay out the basics.

What are digital products in the first place?

Digital products or digital services are intangible goods or online services that are sold to customers in digital format. Some digital products can be sold via an online store, a membership site, social media platforms, and other platforms.

They can be provided via digital downloads or sent via email, without any physical contact or the delivery of physical goods to the shopper.

Popular digital product examples include digital art, software, online courses, E-books, and others.

What are the most profitable digital products to sell in 2024?

If you want to make money selling digital products, it’s key to target the right product types. With a vast range of digital product ideas to explore, making the right choice can be challenging.

Below, we explore the most profitable digital product spaces to enter this year.

E-books

If you’re planning to sell digital products online via your own website or through well-established marketplaces like Amazon, E-books are one of the best places to start.

E-books are an outstanding digital product idea for those who specialise in a niche area and have valuable knowledge to share from their industry or space of interest. Projections are that the eBook market in the UK will reach $0.77 billion in 2024.

The good news about E-books is that you don’t have to be a master in writing to generate leads and drive sales. All you have to do is provide value to your readers and market your E-book adequately across channels. For example, based on your experience, you can create an E-book for growing your own business, cooking, building a brand, or hiking.

Individuals with established social media presence or popularity in specific niches can quickly see their E-book sales skyrocket. For instance, you could offer free content to your audience across your channels, and provide exclusive content in your E-book.

The beauty of this online business opportunity is that you can generate profits from the same product long after it’s been launched. However, note that the information in your E-book could become outdated, meaning that you’ll have to make improvements as your industry changes.

In terms of target audience, you can sell to anyone interested in acquiring new skills or learning something new on a specific topic. Your investment is simply the time you’ve input into the creation process and of course – the money you’ve spent on mastering the skills you are writing about.

Also, let’s not forget that if you’ll be creating landing pages or self-created online stores to sell your E-book, you may need to purchase domains, hosting, a website builder, and more.

20 Best Digital Products to Sell in 2024 online course

Online courses

Another popular way to sell digital products online is by creating online courses.

The eLearning industry has grown 900% since 2000, indicating the vast interest in this space. At the same time, revenue in online education is forecasted to reach $185 billion this year.

Moreover, students are shown to retain 25% – 60% more via online courses, meaning that this industry is not only profitable, but value-adding as well. Just like with E-books, you can package your skills and expertise on a topic into an entire online course, offering exclusive digital content to your customers.

Selling online courses is a great way to generate passive income. All you have to do is create your course once and invest in an effective marketing strategy to help you reach more people over time.

Some of the online course ideas you can explore include digital yoga classes, music lessons, meditation, search engine optimization, financial consulting, dance classes, and more. The options you can choose from are infinite, as long as you can provide value and help your clients master the skills they’ve signed up for.

You can boost customer loyalty and gain positive reviews by offering free discussion sessions, open groups, and other communication forms that can help you get to know your course attendants better.

Wondering where to sell your online courses? Don’t worry, you don’t have to invest in building your own website. You can take advantage of global marketplaces like Udemy and Coursera which specialise in online courses.

How much you can earn from your courses depends on their length, your level of experience, and the number of individuals that sign up. For example, some courses cost around £20, while other, more advanced ones can cost more than £500.

Stock photos

The global stock photo market size is estimated at $4.2 billion in 2024 and is forecasted to grow to $6.7 billion by 2030.

No matter whether you’re a professional photographer or an ordinary person who enjoys photography or needs a quality image to post on social media, you’ve probably heard of platforms like Unsplash and Shutterstock.

These platforms are famous for enabling individuals to create digital products in the form of stock photography and other licensed digital content and sell it to users. If you know your way with the camera and have an eye for colour, framing, and light, quality photos are profitable products to sell online.

One way to grow in this realm is by selling digital files on already-established platforms. In this case, you’ll be earning a percentage commission per sale. There are other platforms, however, that have a membership structure, where creators take the majority of the sale, while the platform only takes a small percentage.

Alternatively, you can always build your own portfolio through an independent website and have customers download your creations for a certain price.

What’s important to note about stock photos is that you’ll need to invest in advanced equipment to produce sophisticated imagery. Today, you can also leverage the power of AI to create stunning photography.

Digital music tracks

If you want to sell digital goods in the creative market, digital music tracks are the way forward.

Stock music or purchasable audio files are in demand, especially for shoppers looking to use engaging music and even sound effects for video creation without having to worry about copyright infringement.

During the first six months of 2024, there are a total of 2.29 trillion on-demand audio streams globally.

With the help of online platforms like Artlist, Shutterstock, and Pond5, you can get your digital music tracks noticed by potential customers. You can also take advantage of digital music stores like Tunecore and CD Baby.

In order to forecast your profit margins, it’s key to understand the costs associated with production. Are there any special digital tools and instruments you must purchase to create your digital music tracks? Will you be spending on marketing?

Finding the answers to these questions will help you plan better. In addition, don’t forget to research the commission structure of the platforms you intend to use to sell your digital items.

If you’re relying on your own website to sell your digital music, you can build strong relationships with shoppers by offering something extra for free. For example, this could be digital sheet music, a collection of trendy sounds, and more.

Video tutorials

In July 2024, nearly 50% of internet users aged between 16 and 24 years watched online video tutorials. This finding clearly shows the interest towards this market.

Select a specific area that you’re competent in and can provide useful information and guidance. For example, think of software training, cooking classes, fitness routines, or crafting.

Create structured tutorials that are organised into modules or lessons to offer a seamless learning curve to your audience. To grow loyalty, you can also offer extra materials like PDFs, worksheets, and quizzes. This will help you boost engagement and encourage users to spread the word to their friends and family.

As an initial investment, you’ll need to purchase a high-resolution camera, microphone, and suitable lighting to make sure your quality is top-notch. You’ll also need editing software to create materials that are catchy and sophisticated all at once.

To get visibility and land sales, it’s also key to create a professional website or a landing page to showcase your product.

Just like with online courses and E-books, the perfect target audience could be anyone looking to gain new skills. These could be beginners and enthusiasts in a specific hobby, students, or professionals hoping to improve their existing skillset.

You can start building an audience on platforms like YouTube. After you establish a community, encourage viewers to purchase exclusive video content from your website.

Podcast episodes

Instead of selling physical products in 2024, you can also consider growing your online business with podcasts.

Why?

Because in 2024, there will be more than 500 million podcast listeners around the world.

Although podcasts are usually associated with a free digital product, there are a lot of creators who have turned this side gig into a money-making machine. For example, you could interview popular and proven names in specific industries and concentrate your podcasts around certain topics, like digital marketing, real estate, blockchain, and others.

Turn your podcasts into masterclasses and generate revenue from your efforts through subscriptions, sponsorships, advertising, or premium content. There are plenty of monetization opportunities to explore.

However, keep in mind that there are multiple costs related to this project that you must consider. Some of them include equipment, hosting, editing tools, and possible experts who can participate in your podcasts or help create them.

Membership sites

When discussing online businesses where you can sell digital products or services, it’s essential to mention membership sites.

Globally, the subscription economy market size is expected to reach $1.5 trillion in 2025.

A membership site can provide unimaginable returns by simply attracting members and securing long-term earnings. You can achieve this by selling your knowledge and offering new content regularly or building a community with shared interests.

With the help of subscription fees, you can generate income by growing your membership site. Such projects are also associated with a high customer engagement rate, where loyal customers dominate.

What’s worth addressing here is that you’ll need to be prepared for high churn rates, potential customer satisfaction challenges, and the obstacles around growing your site initially.

For this type of business, you’ll need to spend on creating your website and promoting it to your target audience.

Graphic designs

The graphic designer’s industry market size in the US alone is measured at $16.9 billion in 2024. Globally, this number reached $57.5 billion in 2023.

Making money as a graphic designer has never been easier thanks to the wide array of digital products you can sell online. Some of the most popular types of products you can offer include vector icons, logos, icons, textures, typefaces, fonts, objects, and even resume templates.

When it comes to getting your designs out to the masses, there are plenty of marketplaces and eCommerce platforms to explore, like Etsy, ArtFinder, and Redbubble. You can use the popularity of these channels to attract customers. However, you’ll need to pay a commission to the platform to connect you with buyers.

Alternatively, you can create your own website to sell your graphic design assets. In this case, you’ll need to handle the website creation process, marketing, and other activities that are usually costly and time-consuming.

Digital art and illustrations

If you’re naturally talented in creating stunning digital artwork, you can turn this skill into a fruitful digital business. The market size value of digital art in 2024 is $5.57 billion, showcasing the opportunities in this segment.

Using software like Adobe Illustrator or Procreate, you can bring your ideas to life and sell them to art fans and enthusiasts. Create your own website to establish an online presence or leverage social media platforms to portray your portfolio. Alternatively, you can also rely on Etsy, Redbubble, and other similar platforms to reach a wider audience.

To start, you’ll need to invest in all the necessary software, which could cost between £15 and £40 per month. You’ll also need a sophisticated tablet, which you can find for around £100 – £500. Also, think about the costs of building a website (hosting, domain registration, professional help).

Still, profit margins are expected to be high as digital art doesn’t require physical materials or shipping. You can sell a single piece as many times as you can.

Printable planners and calendars

No matter whether you choose to rely on platforms like Amazon KDP or self-built websites, you can tap into the printable planners and calendars space and make money online.

By 2029, the global planners market is expected to reach $6.26 million.

In the world of printables, there are plenty of options to explore, like notebooks, journals, and others. However, planners and calendars are two of the most popular categories, promising consumer interest and sales.

Select a few trending niches and concentrate your designs around these topics. Research your audience carefully and make sure you cater to their needs and preferences. For the creation process, you can use a range of free tools like Canva. Alternatively, there are more advanced software solutions that you can invest in for creation optimization and better results.

Some of the most popular platforms to sell printables include Etsy, Gumroad, and Amazon KDP.

The best part about this venture is that it’s incredibly easy and inexpensive to start. Profit margins are substantial as there are no production, storage, and shipping costs involved.

Who should you target?

Some of the best target groups for printables include busy professionals, students, and those who get inspired by organisational activities.

3D models and assets

Another top and trending digital product to sell in 2042 is 3D models and assets.

Between 2024 and 2030, the global 3D models market is forecasted to reach a value of $2,198 million.

What’s worth noting here is that the software you’ll need to use is often pricier when compared to other digital options. For example, some of the solutions that dominate the scenes include Blender, Maya, and 3ds Max. Monthly subscriptions for these tools can range from £50 to £150.

Additionally, you’ll need to spend extra on a reliable computer setup, which could cost around £2,000. The good news is that you could sell your 3D models for rates between £10 and several hundred pounds, based on their level of sophistication and complexity.

When it comes to getting your assets noticed, the leading marketplaces to consider are TurboSquid, Sketchfab, and CGTrader. However, you can also promote your items via social media channels, industry forums, and portfolio sites.

Your main target audience for this digital product is game developers, animators, VR creators, and architects.

Digital services

Another must-try road to success in 2024 is online services.

Why? Because digitisation is gradually taking over the business world.

Here are a few statistics to confirm this:

The global digital transformation market is forecasted to grow to $1,009.8 billion by 2025 from $469.8 billion in 2020.
Nearly 90% of all companies around the world have adopted a digital-first business strategy.

Online services, like copywriting, content writing, SEO, video editing, and programming are in high demand, with more and more freelancers exploring these opportunities to earn extra money. Create an online portfolio to show your capabilities and promote your work on Upwork, Fiverr, and LinkedIn to attract clients.

With digital services, the startup costs are extremely low. The only thing you may need to invest in is the tools you’ll use to deliver your services. For example, this could be a keyword research tool, a writing automation solution, or others.

Profit margins here are very attractive as the main thing you’re investing in is your expertise and time. Hourly rates for digital services can range from £20 to £300 based on your niche and level of experience.

In most cases, the best target audience would be businesses, especially small business owners who don’t have in-house teams to carry out specific tasks.

Mobile apps

As the use of mobile devices keeps growing, so does the demand for mobile apps. This is only natural, considering that mobile apps are expected to generate $522 billion in earnings in 2024.

From mobile apps that track your daily progress to money-saving or entertaining apps, the opportunities to explore are vast.

In order to get in on this trend, you’ll need to create a high-quality application via programming languages and frameworks like Swift or Kotlin. To get your app noticed, you’ll need to publish it to the Apple App Store or Google Play Store.

For this digital product, your startup costs will depend on your level of experience. If you can produce the app on your own, you’ll only need to invest in the necessary tools and instruments. However, if you plan on hiring developers to join your team, the expenses may be more significant. Another cost factor that it’s key to acknowledge is app store registration fees and marketing expenses.

In terms of profitability, it could vary dramatically as there are different pricing models you can explore.

Website themes and templates

Building a website becomes much easier when using website templates and pre-made themes, like WordPress themes or Wix themes.

Naturally, this creates a demand for such digital products worth considering as a digital creator. In most cases, these solutions are designed to automate a large portion of the work related to building a website.

Research shows that 50% of all websites are built using templates. This is a great opportunity for you to build something valuable, creative, and useful, allowing you to make recurring revenue from monthly subscriptions or one-time purchases. With the rising demand for online presence, website themes and templates are expected to continue growing in popularity.

However, a drawback to consider is that you may need to provide annoying technical support to clients. It’s also worth mentioning that this area is highly competitive and entering this market could be pricey due to the necessary tools and instruments to build your assets.

Last but not least, keep in mind that compatibility with certain website creation platforms can change over time, meaning that you’ll need to constantly update your themes and templates.

Software and plugins

The global software market size represents $736.96 billion in 2024. This demonstrates a significant opportunity for individuals and businesses to take advantage of.

If you’re considering selling software, you’ll need to rely on certain programming languages and frameworks. To get started, you’ll need to create a professional website to display your solutions and rely on platforms like Mac App Store, Microsoft Store, or marketplaces like CodeCanyon and GitHub.

At the start, you’ll need to factor in development costs, which could be significant, especially if you don’t have all the skills for producing the software or plugins yourself. Setting up your website will also incur a smaller sum. In addition, consider the costs of obtaining software licensing if necessary.

Due to the vast capabilities of advanced software solutions, companies are usually prepared to spend big on them. This means that you can expect high returns and decent profit margins.

Video content

With platforms like YouTube, most of us think of video content as free and widely accessible digital assets. However, in reality, you can sell specialised video content to a wide range of customer groups interested in creating longer videos or simply looking to enjoy great visuals created by another artist.

In fact, only 38% of video marketers create their content in-house. The remaining 62% rely on external specialists.

Throughout your creation journey, you’ll need reliable video editing software. Some of the more advanced ones include Adobe Premiere Pro and Final Cut Pro. However, you can use other tools with free versions like CatCup. You can host and sell your videos on platforms like Vimeo or use your own website with a video player and payment integration.

To create and sell video digital products, you’ll need to subscribe to or purchase the video editing tools you’ll need. These costs range from £15 to £100 per month. In most cases, you’ll also need advanced cameras, microphones, and lighting.

The profits you can expect depend entirely on the monetization strategy you choose and your pricing model. For example, if you opt for YouTube as your main channel, you can be paid based on views and engagement. On the other hand, Vimeo enables creators to ask for subscription fees or one-time purchases.

Digital and printable stickers

Earlier, we explored printable planners and calendars as a digital product to target. Another must-try time from the printable space is stickers.

According to research, the sticker market size is estimated to grow by $4,255 million from 2024 to 2028.

The best part about digital and printable stickers is that they’re extremely easy to create. Given that you have the inspiration to craft creative designs, you can use free tools like Canva to realise your concepts. For the more advanced creators, you can also rely on Procreate and Adobe Illustrator.

Some of the best platforms to position your digital stickers on include Etsy, Redbubble, and even Amazon.

In terms of equipment, it’s recommended to invest in a quality tablet and stylus, which could range from £80 to £500. For printables, you may also want to purchase a printer and sticker paper to diversify your offering and also offer a physical version of your product.

Keep in mind that most marketplaces like Etsy also require sellers to pay online store fees for listings, including commission per sale.

When it comes to profitability, you can expect to earn anywhere between £1 and £15 per sticker. However, you can be strategic and sell sticker bundles in order to set a higher price.

Although your target audience can vary dramatically, the most popular target groups for digital or printable stickers include planners, scrapbookers, and bullet journal enthusiasts.

Social media templates

If you’ve ever spent time creating social media templates for yourself or your business – good news. You can turn this skill into a profit-making machine.

In 2024, there will be a total of 5.17 billion people using social media. A vast portion of these individuals rely on social media templates for posting content.

The demand for social media templates is high as more and more people rely on channels like Instagram, Facebook, and others to build a brand and attract shoppers. Naturally, a template that can help outline social media content is a must-have.

You can design your templates via Canva, Adobe Photoshop, and Illustrator and sell them on Etsy, Creative Market, or via your own website. Pinterest is another powerful channel to take advantage of in order to popularise your creations.

For this type of product, you only need to consider creation tool fees and potentially setting up a website. Compared to the potential sales price, expenses for social media templates are usually very low. You can price anywhere between £40 and £150 per template, depending on how detailed it is.

The good news is that you can easily adjust your templates to fit different niches. This means extra earnings potential without additional work.

Language learning tools

If you’re passionate about languages or are multilingual, you can also explore selling language-learning tools online. Overall, the language learning market was estimated at $52.7 billion in 2022 and is projected to grow to $337.2 billion by 2032.

There are a wide array of options to explore in this realm, such as E-books, flashcards, apps, and online courses. We’ve covered some of these digital products above and have offered guidance for getting started and selling your items.

What’s peculiar to language learning tools, however, is that you need to be very precise in your targeting. If possible, include multiple languages that shoppers can learn by purchasing your digital product. This will help you target a wider audience of students, travellers, and language enthusiasts.

Online consulting

The final digital service you can start selling in 2024 is online consulting. By 2026, this market is expected to reach $1,320 billion, proving its potential.

This is a top choice for those with expertise in business, marketing, finance, health, or technology. Just like with online courses, you can utilise platforms like Fiverr, Upwork, and LinkedIn to gain popularity and grow your customer base.

The most important part of developing your online consulting services is showcasing testimonials and customer reviews. Demonstrating your abilities in the area you’ve selected is key for building trust and encouraging shoppers to enrol.

With online consulting, it’s highly likely that you’ll need to invest in video conferencing tools, like Zoom or Microsoft Teams and invest around £20 per month. Also, factor in commission fees from Fiverr and Upwork per landed client.

Based on the types of businesses you target and their size, your returns from this digital service can be significant. You can charge on an hourly basis or set prices per project.

In most cases, the best target audience for online consulting is entrepreneurs, businesses, and those looking for expert advice and strategies in specific areas.

The Full Digital Product Business Comparison

Below,you will find a full comparison of digital product businesses in terms of global market size, initial investment, popular sales channels, and average price.

Products	Global Market Size	Initial Investment	Sales Channels	Average Price
E-books	USD 17.20 billion	From £0	Amazon Kindle Direct Publishing Apple Books Google Play Books Direct Sales	£2 – £20
Online courses	USD 185.20 billion	From £100	Udemy Skillshare Coursera Teachable Own website Email marketing	£10 – £300+
Stock photos	USD 4.2 billion	From £0	Shutterstock Adobe Stock iStock Depositphotos	£1 – £20 per photo
Digital music tracks	USD 41.09 billion	£100 – £1,000	Bandcamp SoundCloud Spotify iTunes/Apple Music Beatport	£5 – £20 per track
Video tutorials	USD 250 billion	£200 – £2,000	Udemy Teachable Skillshare YouTube Vimeo On Demand	£20 – £100 per tutorial

Podcast episodes	USD 36.67 billion	£50 – £500 per episode	Apple Podcasts Spotify Google Podcasts Podbean Anchor	£5 – £30 per episode
Membership sites	USD 1.2 billion	£500 – £5,000	Teachable Kajabi Thinkific Patreon MemberPress	£10 – £50 per month
Graphic designs	USD $49.8 billion	£50 – £500	Creative Market Design Bundles Etsy Adobe Stock	£10 – £100 per design
Digital art & illustrations	USD 5.57 billion	£100 – £1,500	Etsy Creative Market ArtStation DeviantArt Society6	£20 – £200 per piece
Printable planners & calendars	USD 1 billion	From 0	Etsy Creative Market Gumroad Shopify Zazzle	£5 – £20 per planner or calendar
3D models & assets	USD 6.77 billion	£300 – £3,000	TurboSquid CGTrader Sketchfab Blender Market Envato Market (3D Ocean)	£50 – £500 per model
Digital services	USD 150 billion	From £0	Upwork Fiverr Freelancer PeoplePerHour LinkedIn ProFinder	£50 – £500 per service
Mobile apps	USD 281.52 billion	£5,000 – £50,000	Google Play Store Apple App Store Amazon Appstore Microsoft Store AppSumo	£0.99 – £99.99 per app
Website themes & templates	USD 5 billion	£200 – £2,000	ThemeForest TemplateMonster Creative Market Elegant Themes Mojo Marketplace	£20 – £100 per theme
Software & plugins	USD 736.96 billion	£1,000 – £10,000	Envato Market (CodeCanyon) Gumroad Shopify App Store WordPress.org Blender Market	£20 – £200 per license
Video content	USD 503.7 billion	£300 – £3,000	YouTube Vimeo On Demand Udemy Teachable Skillshare	£10 – £100 per video
Digital and printable stickers	USD 300 million	From £0	Etsy Creative Market Redbubble Gumroad Zazzle	£1 – £10 per sticker set
Social media templates	USD 500 million	From £0	Creative Market Envato Market (GraphicRiver) Etsy Adobe Stock	£5 – £50 per template set
Language learning tools	USD 115 billion	£1,000 – £10,000	Udemy Teachable Coursera iTunes/Apple App Store Google Play Store	£10 – £100 per tool
Online consulting	USD 50 billion	£0 – £500 (initial setup costs)	LinkedIn ProFinder Upwork Zoom (for consultations) Calendly (for scheduling)	£50 – £200 per hour/session
Digital music tracks	USD 30 billion	£100 – £1,000	Bandcamp SoundCloud Spotify iTunes Beatport	£0.99 – £2.99 per track
Video tutorials	USD 250 billion (online education market size)	£200 – £2,000	Udemy Teachable Skillshare YouTube Vimeo On Demand	£20 – £50 per tutorial

How To Accept Payments For Your Digital Products

If you’re ready to unlock the full potential of digital products in 2024, it’s key to select a reliable and secure payment system that will enable you to collect payments from clients.

At myPOS, you can discover a range of payment solutions that can empower you to accept different payment methods like credit card payments, debit card payments, Apple Pay and Google Pay, and more.

Get in touch with our team and find out more about how we can support you in your digital product journey in 2024.

Frequently Asked Questions

What are some of the most popular online consulting services to offer?

In 2024, some of the most in-demand online consulting services are related to technology, healthcare, finance, and business growth.

What are the most common platforms for selling digital download products and printables?

Some of the core platforms for selling digital downloads and printable products are Etsy and Amazon.

How can I market my digital products online?

Utilise some of the most popular social media channels, like Facebook, Instagram, X, LinkedIn and TikTok. Create a brand for yourself or an image associated with value, trust, and quality.