VendNation: Redefining the photo booth experience with myPOS
Case studies / 07.11.2024
It’s a Friday night in a lively pub. Groups of friends are laughing, sharing stories and making memories. Over in the corner, a VendNation photo booth, glowing with LED lights and the venue’s branding, catches their attention. Guests gather around, snapping photos and tagging the venue on social media, turning an ordinary night out into an unforgettable experience. Each printed photo isn’t just a keepsake – it’s an organic promotion.
This effortless experience is powered by myPOS Sigma, helping VendNation redefine the traditional photo booth. With revenue-sharing booths provided at no cost to venues, VendNation’s installations boost customer engagement in settings from pubs to family-friendly entertainment centres. With each photo taken, venues gain both income and visibility.
Navigating change and meeting modern demands
VendNation’s journey to transform the vending and photo booth industry was not without challenges. Motivated by a vision to “revolutionize the traditional vending industry” with convenience and accessibility, VendNation introduced smart vending solutions and expanded its network globally. However, the COVID-19 pandemic disrupted hospitality and entertainment sectors, testing the company’s ability to adapt. As CEO James Ashton recalls:
“COVID was a massive hurdle for us. Being rooted in the hospitality sector, the closures hit hard. We faced multiple strains – financial and operational – but adapted by cutting costs and tweaking our products. It was a real test for our resilience.”
The pandemic also accelerated the need for cashless payments as customers demanded touch-free, digital options suited to the new reality. “We realised we needed to go beyond simple transactions and create a complete, seamless experience,” James shared. To fulfil this vision, VendNation required an unattended POS solution offering smooth cashless transactions and data insights for optimised engagement.
A new standard in photo booth payments
In early 2024, VendNation partnered with myPOS to deploy myPOS Sigma across its photo booths, creating a versatile cashless solution for high-traffic, self-service environments.
“With the roll-out of myPOS Sigma, we found a perfect fit for our needs. We needed a more efficient POS system and myPOS Sigma fit the bill perfectly. Their customer service is top-notch, but the real game-changer has been our sales manager, Shelden Trousse. He consistently goes above and beyond,” James remarked.
myPOS Sigma provides VendNation customers with multiple payment options, including QR, NFC, mobile wallets like Apple Pay and Google Pay and loyalty cards. Real-time device management enables VendNation to monitor transactions and adjust booth placements based on data insights.
The straightforward installation and direct connectivity of myPOS Sigma have allowed VendNation to reduce setup costs and make expansion more efficient. “The solution’s reliability and adaptability have allowed us to scale confidently.” James noted. The instant settlement feature has enhanced VendNation’s revenue-sharing model, enabling quick revenue distribution and strengthening business relationships.
Engagement, expansion and efficiency
With myPOS Sigma, VendNation has transformed its photo booths into a cashless, engaging experience that resonates with modern customers. Flexible payment options meet evolving customer expectations, drawing more users and enhancing their experiences. Venue partners benefit from instant payouts, increasing VendNation’s appeal and fostering long-term partnerships across multiple sectors.
Access to real-time data has enabled VendNation to optimise booth placements, helping the company expand its presence across new markets.
“We’re setting a new standard for cashless, data-driven customer engagement,” James said.
The solution has allowed VendNation to capitalise on growth opportunities and expand its appeal to different venue types.
Looking ahead with myPOS
With myPOS as a trusted partner, VendNation is not only adapting to future trends but paving the way for modernization in the photo booth and vending industry. James advises others in the industry to “embrace failure as a learning tool” and remain resilient, underscoring VendNation’s commitment to continual innovation in the face of challenges.