2024’s Top Trending Products in UK

If you’re looking for trending products to sell, no matter whether through your own eCommerce store or by managing physical inventory in physical stores, we’ve got some valuable information for you.

Regardless of whether you plan to work globally or would rather serve your local area, identifying the top trending products to sell is key for your performance.

In the following sections, we share some of the top high-demand products in the UK in 2024. We dig deep into each trending product category, offering details on upfront costs, marketing strategy ideas, target audience specifics, and more. 

Here’s everything you need to know to start a new business or expand your existing presence with high-demand products to sell.

Beauty and Skincare

The beauty and skincare industry continues rising, with expectations that the UK’s natural and organic beauty market will reach £339 million by 2025. 

As more and more consumers become conscious of the materials and testing methods used by beauty and skincare companies, there’s a growing preference for organic solutions.

In previous years, trending makeup products like lip stain and nail health products dominated the scenes. 

However, in 2024, the top trending beauty products to consider are:

• Bakuchiol serum;
• Rice water shampoo;
• Pimple patches.

To a great extent, the popularity of these items results from viral models promoting them across social media platforms via effective marketing campaigns.

Here are the most important things you need to know about each product segment.

Bakuchiol serum

Over the past five years, bakuchiol serum has grown by more than 800% in terms of Google searches, generating around 75,000 thousand search volume. This represents an extraordinary search interest.

This plant-derived substitute for retinol costs between £6 and £30 and can be found in the product catalogue of eCommerce stores that specialise in skincare. 

This product is ideal for people aged 20-30 for prevention, 30-50 for the reduction of visible ageing signs, and even 50+ thanks to its non-irritating properties. 

Rice water shampoo

According to Google Trends, rice water shampoo is also one of the trending products to sell in 2024. Search volumes for this product type have grown 420% since 2017, with interest increasing steadily. 

If you plan to see this item, you can ask for a price between £10 and £30. 

The ancient practice of washing hair with rice water is older than 1,000 years but is coming back as a trend in the beauty space. 

TikTok videos have dramatically influenced the growing interest towards rice water shampoo, with a lot of people trying to create the product at home. However, many online business owners have taken advantage of this opportunity to boost online sales. 

Pimple patches

Another trending item that has a visible upward trend is pimple patches – the small stickers that are created with wound-healing gels, helping soothe and eliminate pimples from the skin. 

Globally, there are more than 100,000 people typing “pimple patches” into Google’s search bar, demonstrating a tremendous demand for this product. 

Suitable for all skincare enthusiasts and especially people aged between 18 and 30, pimple patches can make a perfect addition to your online store. They’re available in both online stores and as part of the physical inventory in physical stores. 

The good news is that this product is associated with year-round relevance, meaning that you can enjoy consistent sales throughout the year. 

Other trending items to explore in the beauty and skincare space include:

• Niacinamide body lotion;
• Under eye patches;
• Press-on nails;
• Hair oils; 
• Red light therapy products;
• Blooming gels. 

No matter whether you’re looking for products to sell online to boost online shopping or are in search of a top-selling item to include in your physical store, beauty and skin products can transform your performance as a business.

Health and Wellness

The next big product categories to explore are those related to health and wellness. Forecasts reveal that people are likely to continue spending more on health and wellness products and services. 

For example, in 2022, the global health and wellness market was estimated at nearly £2.8 billion while by 2028, it’s expected to reach around £3.5 billion. 

This trend is influenced by health influencers and brands providing more information about the benefits of regular physical fitness and immune health, as well as mental wellness. 

There are plenty of well-developed online marketplaces you can explore in order to reach the right target audience in this domain. Alternatively, you can always start selling products online via your own website or online store. 

Here are the most attractive items in the health and wellness niche this year:

• Mushroom coffee;
• Gluten-free pasta;
• Air purifiers.

If you plan to sell these niche products, here’s what you need to know.

Mushroom coffee

With a 1,143% increase in search demand for “mushroom coffee” on search engines, this product type is expected to have continued growth in the upcoming years.

Prices for mushroom coffee span between £7 and £30. This item is a blend of mushrooms with instant coffee. Some of the most popular mushroom types used include chaga, rhodiola, and lion mane. 

Since 2022, the interest towards mushroom coffee has been soaring. While it was initially targeted at niche buyers, today it’s turning into a widely spread product with a range of health benefits. 

Gluten-free pasta

In a world where high-quality ingredients are a mass preference, gluten is off the table.

Gluten-free pasta is naturally another rising star over the past few years. You can sell it for between £7 and £50 and it’s ideal for people with gluten-related medical conditions and other health enthusiasts looking for a better substitute to standard pasta. 

Although at its peak in 2024, Google Trends data suggests that the interest towards gluten-free pasta has always been high. This makes the product very competitive and highly available across online and physical stores. 

Air purifiers

Another option you can consider is air purifiers – solutions that refresh polluted air to improve health-related problems. 

Air purifiers sell for around £20 – £150 and offer decent profit margins. 

On a global level, more than 450,000 people search for “air purifiers” on Google on a monthly basis, signalling substantial demand for the product. 

The good news is that this item is also suitable for all healthy enthusiasts and people looking to improve their way of life. 

Other health and wellness items that are performing well in 2024 include:

• Environmentally friendly hydration aids;
• Mushroom chocolate; 
• Vitamins and supplements;
• Matcha.

Overall, this category is expected to continue growing in demand. By equipping yourself with all the tools necessary to create and promote your products, you can certainly tap into the potential of this niche.

Home and Kitchen

Another huge industry where you can win customers with unique features and bundle deals is the home and kitchen niche.

According to research, the household cleaning products market is expected to reach £260 billion by 2029. This is just one example of a vast and diverse home and kitchen segment.

Some of the most attractive products to target in this space include:

• Candles; 
• Home appliances. 

Here’s why.

Candles 

The global candles market is worth £7 billion in 2024, with products like homemade candles dominating the scenes.

These items are often purchased for aromatherapy in spas, restaurants and home environments. They can also be selected for gifts and ways of relaxation. 

This space enables sellers to not only offer ready-made candles in different shapes but also take advantage of the “homemade candle” interest. For example, you could sell DIY candle kits that allow shoppers to make their own candles according to their tastes. 

Candles are easily marketed via text and video content on social media channels like Instagram, Facebook, and TikTok. 

Prices can range from £5 to £150 depending on the materials used, the shape, size, and other factors. 

Home appliances 

When it comes to home appliances, the trending options to explore are multiple. 

For example, some of the most attractive items include portable blenders (prices vary between £10 and £60), wine fridges (from £110 to £800), and home appliance pumps (from £15 to £150).

The demand for these items is high, with forecasts revealing that the kitchen appliances market is to increase by £32 billion from 2021 to 2026. 

A great marketing strategy for this niche is to offer holiday season sales and discounts. These are considered peak times for home appliance shopping, allowing you to increase your sales even more. 

Other trending products to explore in this space include:

• Bedsheets; 
• Tequila shot glasses;
• Selling artwork online;
• Products for pet owners;
• Sell prints online.

Ideally, create a combined portfolio of digital and physical products for extra protection against sudden sales drops. 

Fitness and Outdoor

As you can imagine, the realm of fitness and outdoor is another one worth your attention if you’re planning to tap into the top trending products in the UK in 2024.

Predictions are that by 2027, the fitness market will reach £350 million, with a 12% growth rate by 2022. 

Similar to health and wellness, fitness and outdoor represents an industry that’s in demand all year long, directly impacting the health and mental state of individuals around the world. 

Some of the most popular trending items in this market are:

• Padel rackets; 
• Power banks;
• Online fitness courses.

Here’s what you need to know about each one.

Padel rackets 

With a five-year search growth of 1,150%, padel rackets are a must-explore item in 2024. They generate a monthly search volume of more than 135,000 on search engines and can guarantee decent returns with prices spanning from £50 to £250. 

This sport racket is an essential part of the paddle sport – an activity that’s gained popularity in recent years. In terms of target audience, you can think of anyone with an active lifestyle or sports enthusiasts. 

Naturally, influencer marketing performs exceptionally well in the sports industry, giving you the ability to quickly reach more people and sell your products. 

Power banks

At the same time, one of the top outdoor-related items to sell in 2024 is power banks. 

The beauty of power banks is that you can target different customer groups based on price. The rates for these products range from £20 for the lower quality items with limited battery life, while the more advanced power banks can cost between £100 and £300. 

The search demand for “power bank” on Google is also high, with more than 630,000 users browsing for this product on the search engine.

For this item, the perfect target audience is not only individuals interested in travel, hiking, and outdoor activities. You can target any tech enthusiast and the general public too.

Online fitness coaching

The perfect example of trending digital products in 2024 are online fitness coaching solutions or courses.

Globally, the virtual fitness space is skyrocketing in popularity and size. Research shows that this industry is expected to grow from £16 billion to £23 billion between 2023 and 2024.

As more and more people are connected to digital devices, it’s easier than ever to get into the perfect shape with the help of an expert from anywhere in the world. 

Prices in this space can be on an hourly basis or per course. For example, you could charge anywhere between £20 and £100 per hour for coaching someone online. Depending on the length of your coaching product you can charge up to £1,000 per sign-up for courses with more sessions and more detailed information.

When it comes to marketing and promotion, social media channels are the place to be. Build a strong image as a fitness guru and share your knowledge and expertise with your followers.

Of course, there are many more fitness and outdoor products to consider in 2024, such as:

• Smart fitness devices;
• Electric bikes and scooters;
• Home gym equipment;
• Yoga accessories;
• Massage guns and foam rollers.

The best choice will depend on the initial investment you can afford and other factors that will dictate your strategy. 

Technology and Gadgets

Let’s face it. Mobile device ownership is to reach 18.22 billion by 2025 globally. This naturally means that gadgets and tech tools that complement mobile devices will continue trending in 2024 and 2025.

The smartphone accessories market is one that’s showing particularly steady growth.

Here are the top products you can start selling this year:

• Smartwatches; 
• Phone stands.

Here’s why.

Smartwatches 

Smartwatches have turned into a must-have item for merely anyone in the UK. They can be used both as a sports gadget and a daily accessory that can help you stay connected whenever, wherever. 

With prices running from £25 to £1,000+, you can experiment with different price tags in this domain. 

The best part about this niche is that the search demand for “smartwatch” on Google exceeds 1.3 million. This represents a significant interest towards this product type, guaranteeing sales. 

However, keep in mind that if you’re looking for high-demand products with low competition, smartwatches are not on this list. Their tremendous potential ranks them as one of the most competitive niches to enter.

In terms of target audience, you can attract anyone interested in technology, fitness, and overall – staying connected.

Phone stands

Although with much lower search demand (only around 80,000 compared to more than 1 million for smartwatches) phone stands are also expected to dominate in 2024. They’re the perfect product to sell to office workers and tech enthusiasts interested in making their work day easier and more convenient. 

You can sell phone stands from your personal website or take advantage of well-developed marketplaces like Amazon and eBay. 

Prices can range from £5 to £40, making this product extremely affordable for shoppers. This means that purchases won’t have to be carefully thought of. Instead, phone stands are considered to be instant purchase products, potentially helping you land more sales. 

Fashion and Accessories

If you follow social media influencers and monitor fashion trends, you’ll have noticed that this market is thriving and expanding even more in 2024.

The fashion industry is expected to reach £1.5 trillion by 2027. In this market, online shopping is expected to lead. Although brick-and-mortar stores are still performing well, the majority of customers show a preference towards purchasing fashion items online. 

Some of the most trending items include:

• Athleisure;
• Wide-leg pants.

If you plan to tap into these niches, here’s what you need to know.

Athleisure

In 2024, sportswear will dominate the fashion space. With an outstanding balance between comfort and style, athletes have slowly turned into must-haves athletes, sports enthusiasts, and anyone looking for comfort throughout the day.

Athleisure products can cost between £15 and £50, while search volumes for the main keyword are around 50,000 per month. 

One of the best ways to market these gems is through social media channels, informative blog post articles, paid campaigns, and other marketing strategies. 

Wide-leg pants

Wide-leg pants used to be a trend in the past but are now returning to create new waves in the fashion industry. A lot of digital influencers are actively creating social media posts around the topic of wide-leg pants, helping them regain their popularity. 

Products range from £10 to £100, depending on the brand, materials, and design. The search volume for “cargo pants” on Google is nearly 100,000 per month, showing a vast demand. 

Perfect for any fashion enthusiast, these products can be sold on your own eCommerce website, marketplaces, physical stores, and across social media channels. 

Other popular fashion items in 2024 to invest in include:

• Eco-friendly apparel;
• Tech-integrated clothing; 
• Luxury pyjamas;
• Gold jewellery; 
• Barefoot shoes. 

Exploring these niches in more detail can help you pinpoint the best options for you as a business owner.

Conclusion 

In 2024, there are plenty of trending items to choose from if you’re looking to grow your business or start a new venture. 

Regardless of the industry or product type you choose, don’t forget that providing convenient and secure payment options to your shoppers is fundamental for building trust and growing your brand. 

Frequently Asked Questions

What fashion trends are gaining popularity in 2024?

Apart from the products we outlined above, other fashion trends that are growing in popularity in 2024 include apparel made from environmentally-friendly materials, vintage styles, gender-neutral fashion, and statement outerwear.

How can I find 2024 trending products that are suitable for my business?

The best way to determine if a trending product is right for your business is to invest time and money into research. Rely on tools and instruments like Google Trends, industry reports, and social media to spot wave-creating products. Think about how they can align with your brand and existing customer base.

Is personalization important in 2024?

Yes, personalization is a significant factor for success in any industry in 2024. More and more consumers search for customised products that reflect their individuality and help them stand out from the crowd. Whether you’re selling fashion products, home decor, or skincare, always think about how you can personalise your offering.